Exploring digital voices to evaluate user perception, satisfaction and service quality in libraries
Aasif Mohammad Khan, Umer Yousuf Parray, Fayaz Ahmad Loan, Shahid Rashid Parray
Performance Measurement and Metrics, Vol. 25, No. 3/4, pp.162-180

This study has aimed to thoroughly assess user sentiments and perceptions regarding the National Library of India (NLI). It has attempted to provide significant insights into user satisfaction by examining its strengths and shortcomings across key categories including collection, environment, facilities, location, management and staff. The study has contributed to the understanding of the factors influencing the attributes of libraries, facilitating improvements in services and enhancing the overall user experience.

This study employed a mixed-methods approach combining quantitative and qualitative analysis to assess user sentiments towards the NLI. Using Google Maps reviews, the study utilized web scraping, content analysis and sentiment analysis to categorize reviews as positive, negative or neutral, providing insights into user experiences and an in-depth analysis of the views and opinions of the NLI.

The study involved sentiment analysis and content analysis of 818 Google Maps reviews to assess user satisfaction with the NLI. The results demonstrate 624 reviews as positive sentiments, 70 instances pinpointed specific negative concerns, primarily related to staff behavior and certain facilities, and 124 neutral reviews suggested mixed viewpoints among users. This analysis highlights the critical role of attributes such as collection quality, environment and facilities in shaping user perceptions, emphasizing the need for focused improvements based on user feedback. The study revealed six attributes, namely collection, environment, facilities, location, management and staff that influence the user perception.

This study is focused solely on Google Maps reviews. Hence, the results cannot be generalized to all online platforms. Reliance on online reviews may not fully capture the views of all the library users. Additionally, the scope of the study is limited to English-language comments, potentially overlooking valuable insights from non-English-language reviews.

This study provides valuable insights for the NLI to enhance user satisfaction by addressing the specific concerns raised in online reviews. The findings offer actionable guidance for library management to refine services and maintain favorable public perceptions.

This study contributes to the field by providing a comprehensive analysis of user sentiment through sentiment and content analysis of online reviews, offering unique insights into the NLI’s public perception. The identification of key strengths and weaknesses adds practical value to library management for refining services. The originality of this study lies in its unique approach to evaluating user experiences, which guides future research and improvement efforts in library services.