The investigation of employee voice behavior – from the perspective of social media use in China
Xiaoyan Ding
Online Information Review, Vol. 48, No. 7, pp.1368-1388

Enterprises use social media for their daily work. The use of social media in the workplace is crucial for social connections, the growth and evolution of the enterprise, and it opens up new avenues for voice behavior. Employee voice involves the expression of ideas or opinions towards enterprise and is beneficial for employee work and enterprise development. Extant studies of voice behavior usually focus on the leadership and employee factors. However, the internal mechanism of voice behavior, especially the interrelationship between different kinds of social media use and voice behavior has not been well investigated. To fill that research gap, this study analyzes the internal mechanism of voice behavior, taking the effects of social media use and social capital into consideration.

Using structural equation model, this study collected data from employees using social media and analyzed the data using the software of Smartpls 3.0, SPSS and AMOS, in order to analyze the internal mechanism of voice behavior among employees.

Based on social capital theory, this study investigates the relationship between social media use, social capital and voice behavior, and provides some insights into the mechanism of voice behavior. The social media use, social capital and voice behavior are divided into several kinds in order to clarify the internal mechanism of voice behavior more comprehensively. The empirical results show that: (1) Social media use for both work and social-related purposes could positively affect employees’ promotive and prohibitive voice behaviors. (2) Social capital mediates the relationship between social media use and voice behavior. (3) In the process of social media use influencing employees’ voice behavior, employees of different genders and ages show significant differences in social capital and voice behavior.

This study explored the internal mechanism of voice behavior, which could help to elicit the relationship between social media use and voice behavior. By integrating the roles of social capital, individual differences, this study could uncover the deep internal mechanism of employee voice behavior more comprehensively, broadening social capital theory and enriching the researches of voice behavior among employees.